Finding new keywords and constantly posting new material is a difficult task, but the great thing is that it is not the only strategy to grow your organic traffic. Instead, you may enhance the search rankings of older blog pieces not receiving much organic traffic.
In this comprehensive guide for beginners, you will learn to upgrade older material. We cover how to choose the proper blog articles to update and provide suggestions for actually changing the content to enhance its SEO rankings. Let's get started.
How to Choose the Best Blog Content to Update?
The majority reason behind updating material is to boost search engine results. The presumption is that the material is insufficient to compete with the top sites ranking on the SERPs. However, just editing an article does not ensure a favorable outcome. Here are at least five things to think about before selecting a blog article for an update.
Pages from the past
You should not expect considerable increases in search results by updating a page published a few months ago. In terms of SEO and rankings, websites frequently need time to mature. Ideally, choose pages that post more than a year ago.
It's not a backlink problem.
Will upgrading a page boost its search engine rankings and propel it to the top of the SERPs?
It may if the present lower position isn't due to a lack of backlinks. As a result, compare how many backlinks the top sites in the SERPs have to your page.
For example,
If all top blogs have 25 backlinks or more backlinks and your page ranks at #6 with only three backlinks, it is most likely a backlink issue.
Content that is evergreen.
Is the page still up to date? It is pointless to update that page if it is not. Ideally, only evergreen material should be updated.
Keywords with high search volume
You don't want to spend hours editing a blog post to get only 30 extra internet visitors. Only choose posts that target high-volume keywords.
Only pages with a mediocre performance
If a page is already ranked in the top three, upgrading the content will only increase modest traffic. Most of the time, the effort isn't worth it.
Ten suggestions for upgrading outdated content
When it comes to upgrading an older web page or blog post, you have many options. Here is a list of ten proposals for updating outdated content that would apply to the majority of pages:
Combine pages that are functioning well in the middle.
If you've been blogging for a while, you've probably had a few entries like this. These posts get some organic traffic, but not nearly enough. Depending on your specific situation, it may be a smart idea to merge and condense these mid-performing pages into a single comprehensive article.
The one you are now revising. Page consolidation merges the SEO juice of all pages into one, making that single page more straightforward to rank in the SERPs. It also eliminates the possibility of content duplication and keyword cannibalization.
Enhance keyword optimization
Make sure to perform extensive keyword research whenever you edit older blog content. Then, choose a few relevant solid keywords combinations to include in your post. Ensure the relevant keywords are included in the post's body text, headlines, meta content, and title.
Add more subheadings.
It's a good idea to break up your material into several H2 and H3 headlines. It enhances the reading user experience while also providing more chances for clever keyword placement. Providing new subheadings implies adding new material, which is an essential component of content updates.
Replace outdated information and broken links.
When it comes to upgrading previous blog content, this is one of the essential things you can do. After all, the goal is to give your readers up-to-date information. As a result, ensure that your revised article does not send readers to error messages or pages with out-of-date content. Also, ensure that your whole page is not also referring to out-of-date information.
Include questions that “people also ask.”
The "people also ask" queries that appear at the end of Google search results vary over time. Adding and answering the most recent queries is a fantastic strategy to rank in the SERP highlighted snippets. It is also a tried and true method for including high-volume search right keywords in your article. Optimize keywords and search using Google Trends. It is feasible for searchers to modify their search aim over time.
It is determined mainly by the specialty. Furthermore, Google can alter how it analyses the search intent of a potential keyword.
For example,
Google placed an article at the top of the SERP for the search phrase "what is daily bookkeeping?" in 2018 but now displays some images, suggesting a change. You will need to make adjustments as a result. It is also a good idea at this stage to utilize Google Trends data to determine if interest in specific keywords is rising or declining over time. Effective keyword optimization Google's Trends data will allow you to long run your article for a prolonged length of time. You will need to make adjustments as a result.
Update your pictures and infographics.
You could also update the pictures of the products and apps in your post. Whether you have an internet product, such as a web dashboard, you should check to see whether your post contains any old photographs. Occasionally, the article will use an early form of a graphic that is aesthetically obsolete.
You will need to make adjustments as a result. Even if this is not the case, it is good to examine each product's image to check if it still displays the correct information, such as the date and year. And whenever you change pictures, include key phrase alternative text for each image in the article.
Update Metadata.
You will need to make adjustments as a result. Don't forget to edit the Meta title and Meta description once you update the post. Increase the click-through rate by adding new keywords and optimizing the Meta description (CTR). Dive into your Google Search Console and Google Analytics data to find pagers with greater CTR and get ideas from them.
Include new internal connections
While updating the page, it is also necessary to update and add new internal links. Make sure that you are pointing visitors to the most recent blog entries, publications, and sources. Your article must not relate to a previous version or set of features if you have a new product feature.
Improve the post's formatting or layout.
Finally, examine your page's format and layout to see if you can improve it. It is usually best to break your material into smaller sections and phrases, use many subheadings, and display it in bullet points and numbering where feasible. After all, no one enjoys reading a long wall of text with no breaks or divisions.
Make it simple for your readers to absorb your information, and you should see an increase in on-page time and other important engagement metrics.
Bottom Line
Updating previous blog articles is an essential component of any effective content marketing plan. Almost every content marketer does it, but applying the right ideas and picking the appropriate ones is difficult.
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