Meta title tag and meta description are a vital part of SEO. As you may be aware, search engine optimization, or SEO, is typically split into two categories:
- On-page SEO (search engine optimization)
- Off-page SEO is a type of search engine optimization that takes place
Off-page SEO is generally done behind the scenes. It is mostly concerned with building backlinks to your website in order to help it rise in search engine results. On the other hand, on-page SEO takes precedence. It's typically about putting keywords in the proper locations on your website, such as the page's blog post's text, headers, and the meta title and meta description tags.
Meta Title Tag and Meta Description
Despite the fact that some SEO specialists consider meta title tags and meta descriptions to be old SEO techniques, they still have a lot of significance. Simply said, writing strong meta title tags and meta descriptions isn't enough to get a website to the top of Google's first page.
However, if you don't create appropriate meta title tags and meta descriptions, you might jeopardize your chances of ranking first in search engine results pages (SERPs).
Meta title tags and meta descriptions, as you can see, are still significant. In reality, this is pretty fundamental SEO that you should always execute correctly. If you're new to SEO, you'll need to know what meta title tags and meta descriptions are and how to construct them for search engine optimization.
What Will You Discover Today?
We will discuss the following topics in this article:
- What are meta tags and how do I use them?
- What is the purpose of a title tag?
- What is the definition of a meta description?
- How do you add title tags and meta descriptions to your website?
- What are some good title tags and meta descriptions to use?
Finally, we'll provide you a quick checklist that you may use whenever you're writing meta title tags and meta descriptions.
Let's start from the beginning.
What Are Meta Tags and How Do I Use Them?
When we talk about meta tags, we're usually referring to two HTML elements:
- Tags in the title
- Descriptions of the meta tags
- Let's look at what title tags and meta descriptions are and how they work.
What Is the Purpose of a Title Tag?
Any web page's title tag can exist and be used numerous times. Consider a tab in your web browser.
This title tag will also display when you post material on social media platforms. These title tags also show up on search engine results pages, which is crucial if you're optimizing your site for search engines.
Let's talk about meta descriptions now that you've grasped the notion of meta title tags.
Meta Descriptions Can Be Found In A Variety Of Places.
- In most cases, meta descriptions show in search engine results pages.
- When your web pages are shared on social networking platforms, they also acquire this meta description.
How Can I Add Meta Title and Meta Description Tags to My Website?
Each web page should have its own meta title tag and meta description, as previously stated. It's a crucial SEO technique. Duplicate title tags and meta descriptions might hurt your website's ranks in search engines.
Meta title tags and meta descriptions can be added in a variety of ways.
Including Title Tags In The HTML Of Your Website
The title tag is appended to the body of the document.HTML portion of your website Here's an example of how it usually appears. a title tag example Image
Including Meta Descriptions in The HTML Of Your Website
The meta description is placed in the same place as the title tag. Here's an illustration of what I'm talking about.
Image
Example Of a Meta Description for A Website.
The process of adding meta title tags and meta descriptions becomes a lot easier if you use an SEO plugin, such as the popular Yoast SEO plugin for WordPress.
Using Yoast SEO to add title tags and meta descriptions in WordPress
You'll notice a Yoast SEO window at the conclusion of each post once you install the Yoast SEO plugin in your WordPress website.
In the ‘SEO Title' area, put the title tag, and in the ‘Meta Description' field, put the meta description.
Meta Tag Examples That Are Both Excellent and Awful
Here are some excellent and terrible meta tag examples. Take note of how they differ from one another.
The following is an excellent example of how title tags and meta descriptions should be written.
And it's a horrible example to follow. These are not the type of meta tags you should use.
What Are Some Good Title Tags and Meta Descriptions To Use?
Clear, succinct, and keyword-rich meta tags are required. There is a thin line between terrible and excellent meta tags.
When it comes to crafting title tags and meta descriptions for your next blog article, here are a few tried-and-true tips:
- Choose the term that is most essential to you. Ensure that it appears in both the title tag and the meta description.
- Don't cram in a bunch of odd terms.
- Make sure your title tags and meta descriptions are grammatically correct and understandable.
- Keep title tags to a maximum of 55 characters.
- Include a call-to-action in the meta description whenever feasible to increase clicks and traffic views.
Checklist For Title Tags and Meta Descriptions.
When crafting title tags and meta descriptions, it's simple to overlook the most crucial criteria. For your convenience, I've included a 5-point checklist. When you're writing meta tags, have this checklist handy.
- Is my title tag under 55 characters long?
- Is my meta description under 150 characters in length?
- Is my page's most essential keyword present in the title tag and meta description?
- Is the meta description grammatically correct and understandable?
- Is there a call-to-action in it that will entice more people to click on it?
Final Thoughts
The value of meta title tags and meta descriptions hasn't changed. They are not only significant for search engines, but they may also be beneficial to human visitors.
Use the suggestions in this tutorial to improve your meta tag authoring skills.
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