8 Ways To Lower Your Bounce Rate On Your Website
Last updated on Jul 10, 2021
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The bounce rate is a crucial statistic. Most website owners and bloggers disregard it, although a low bounce rate is critical to your website's success.
We'll go through many highly effective strategies for lowering your website's bounce rate in this blog article. But first, let's go through the fundamentals.
What Does "Bounce Rate" Mean?
If you're unfamiliar with the term, here's a quick explanation.
“Bounce rate refers to the percentage of users that abandon your site after just seeing one page. To put it another way, they left the website without clicking on any additional links.”
Also, there is a significant distinction between bounce rate and departure rate, of which many individuals are unaware.
The bounce rate is the proportion of single-page views that result in a return visit. On the other hand, the exit rate is simply the number of individuals who have left your website. They might have gone to other pages, but the departure rate doesn't indicate that.
We've produced a complete and comprehensive blog post on all of the critical principles surrounding bounce rate. It has detailed information on nearly everything.
Let's look at how you can lower your website's bounce rate while also improving its SEO rankings, engagement, and total conversions.
1: Make Your Website Load Faster.
As you may be aware, the speed with which your website loads is currently a significant search engine ranking element. A slow-loading website, furthermore, harms your bounce rate.
The typical internet user's attention span is dwindling. They don't want to waste any more time waiting for answers. It is why, when visitors arrive at a website that does not load within the first 2–3 seconds, they abandon it immediately.
A slow-loading website deprives users of the option to visit other online pages, resulting in a low bounce rate.
2: Improve Your Headlines
Your website is more likely to have a low bounce rate if the headlines of your blog articles are intriguing, engaging, and informative.
Because well-crafted and interesting headlines pique your readers' interest, such headlines entice your website visitors to go through and read more of your articles. Your website's traffic will increase as people click and read more content.
Here's an example of how Copy Blogger accomplishes it in the sidebar widget with some very fantastic and intriguing headlines.
3: Stay Away From Clickbait Headlines.
It is critical to write catchy and engaging headlines. However, you should avoid using click baits, which can cause more harm than good.
The ordinary internet user is becoming more aware of clickbait after being exposed to too many of them.
Today, online consumers have a keen eye for distinguishing between helpful and valuable material and clickbait pieces that offer no real value. Here's an example of a series of clickbait articles.
Would any of these entice you to click on them?
If you're a regular internet user, you're probably aware that clicking on these links will take you to some of the worst websites available. Those websites would be cluttered with intrusive pop-ups and hidden advertisements. And the content won't be of any use.
Avoid using clickbait links on your website to enhance your bounce rate. A post's headline must deliver on its promise, as well as the content itself.
4: Don't Use Too Many Pop-ups
Do you have a lot of pop-ups on your website? If so, it might be one of the causes of a high bounce rate.
Using obnoxious and intrusive pop-ups to greet your website visitors is a formula for disaster. If someone visits your website after clicking on an article, she expects to find interesting and helpful material. She has no desire to fill out unfamiliar sign-up forms or click on IRR.
It's beneficial to have an email marketing plan, but you must be strategic about it. Should not use Pop-ups to greet your users. Instead, be clever and present those pop-ups using exit-intent technology.
Content upgrades, sidebar widgets, and exit-intent pop-ups should all be a part of your email marketing plan, in my opinion.
This framework will not only assist you in increasing your email subscriber count but will also assist you in reducing your bounce rate.
5: Send A Clear Message To Users When They First Log In.
Although it may appear harsh, internet consumers want to get an impression of a website within the first few seconds. They only take a cursory look at a website before deciding if they will stay on it longer or go on to another.
It is why it's critical to greet visitors to your website with a clear message, headline, or graph.
Give them precisely what they want or keep their attention by being intriguing and interested. Otherwise, you will leave your website immediately, increasing your bounce rate.
Here's an example of how Time Doctor greets its users with a straightforward message.
You'll need three elements to make an intriguing message:
- A clever and well-crafted title will pique your readers' interest.
- A simple, elegant, and attractive design that is not at all distracting
- And a strong call-to-action that speaks to your target audience's and website visitors' wants and desires.
6: Make An Internal Link Strategy A Priority.
Internal links on your website are a fantastic way to improve your site's SEO. It is, however, a terrific method to keep your visitors on your website for more extended periods, resulting in a lower bounce rate.
On your website, you should have a well-thought-out strategy for establishing internal links. Make it a point only to create internal links. Follow up on those links to see how they're functioning and whether you'll need more.
If you have a well-organized nest of internal links within your blog entries, you'll find that your bounce rate improves to an acceptable level.
7: External Links Should Be Handled With Care
Internal and external links are the two sorts of links you may make within a post. Both of these connections are crucial in their own right. Internal links allow you to keep visitors on your website for longer while also increasing page views on related topics.
On the other hand, external links aid in the development of relationships with other bloggers and website owners. External links are also crucial for giving authentic and in-depth information to your readers on a particular topic.
It is because readers are sent to someone else's website when they click on an external link in your blog article. You'll have a high bounce rate if people start exploring their material and then leave your website.
External links are an essential element of high-quality blog content, so you can't entirely disregard them.
I have two suggestions for integrating external links that will help you strike a good balance between giving value to your readers and lowering your bounce rate. These are some helpful hints:
- In the opening of a blog post, don't add too many external links. To begin, let your content draw readers in and hold their interest. Once they've been utterly amazed by the utility and quality of after that, only then should you begin sharing relevant external links.
- Make sure that any external links you generate are configured to "open in a new window." If a visitor clicks on an external link, she will be routed to the other website, and your site will be closed automatically. That's something you don't want to happen.
8: Formatting In A Professional Manner
You won't keep your users long if your material isn't correctly formatted, no matter how valuable or remarkable it is.
Internet consumers make snap decisions regarding a site's appearance, article readability, and blog post layout. First impressions are crucial in this situation.
The key is to avoid creating a massive wall of text that is difficult to read. Instead, arrange all of the provided items in a logical, readable manner.
To increase the flow of reading, always utilize shorter paragraphs and phrases. In addition, use headers, subheadings, bullet points, photos, videos, highlighted text, and other interactive features to make your content more engaging, attractive, and a pleasure to read.
The bounce rate is crucial. Although it has no direct influence on your website or user experience, it does have a significant impact.
Thanks for providing me that sensational information which will surely increase my knowledge and prove it quite helpful.Reply
Aug 05, 2021